FTC Reminder

The FDA isn't the only governmental regulatory body we need to keep in mind as we develop promotional materials and health communications.

Yesterday, the Federal Trade Commission (FTC) gave the industry a timely reminder.

In this story, the FTC pointed out that many health and fitness apps were not abiding by good privacy practices.

Industry will be much better served by policing itself on these issues and developing all of their technology-driven communications to respect users' privacy rights rather than misbehaving and forcing the federal government to step in to rectify the situation after the fact.

Respect for user's privacy should be central to all of our communications platforms.

h/t @pantello